Microsoft Celebrating the Heroic Women of 2013

Microsoft is promoting the services of Bing search engine with “Celebrating the Heroic Women of 2013”, a 60 second commercial launched on the Microsoft YouTube channel on December 29 and aired on US television during coverage of the Golden Globes. Set to Sara Bareille’s track “Brave”, the video features Pakistani education advocate Malala Yousafzai, the late Margaret Thatcher, Boston Marathon bombing survivor Adrianne Haslet-Davis, ex-congresswoman Gabrielle Giffords, US swimmer Diana Nyad, the women on the front lines, Federal Reserve leader Janet Yellen, heroic school employee Antoinette Tuff, German chancellor Angela Merkel, marriage equality champion Edith Windsor, and San Francisco dancing doctor Deborah Cohan. “These heroic women show what spirit, courage, and perseverance can achieve. May their bravery inspire us in 2014 and beyond”, says Microsoft, pointing to their microsite. It’s a pity Bing hasn’t made the site available worldwide.

Bing Malala Yousafzai

Malala Yousafzai is quoted addressing Youth Assembly at the United Nations on her 16th Birthday, 12 July 2013… “So here I stand… one girl among many. I speak – not for myself, but for all girls and boys. I raise up my voice – not so that I can shout, but so that those without a voice can be heard.”

Bing Margaret Thatcher

Margaret Thatcher is quoted paraphrasing a quote attributed to St Francis of Assisi, on the doorstep of 10 Downing Street after her election as Prime Minister in 1979. “Where there is discord, may we bring harmony. Where there is error, may we bring truth. Where there is doubt, may we bring faith. And where there is despair, may we bring hope.”

Bing Adrienne Haslet-Davis

Dance teacher Adrianne Haslet-Davis lost part of her leg in the Boston Marathon bombing, and yet vowed to keep dancing and running.

Bing Gabrielle Giffords

Former congresswoman Gabrielle Giffords, shot in January 2011, spoke to the US Senate Gun Hearing in January 2013, with the words, “Be bold, be courageous, Americans are counting on you”.

Bing Diana Nyad

US swimmer Diana Nyad swam 111 miles from Florida to Cuba.

Bing Women on the Front Lines

Bing Janet Yellen

Janet Yellen, Chairman-designate of the Board of Governors of the Federal Reserve System, is praised for breaking the glass ceiling.

Bing Antoinette Tuff

Antoinette Tuff who talked a gunman into laying down his weapon at an Atlanta elementary school.

Bing Angela Merkel

Angela Merkel, who led the Christian Democratic Union/Christian Social Union in Germany to another term in the September 2013 elections, marking a third term as Chancellor.

Bing Edith Windsor

Edith Windsor was landed with $363,053 in estate taxes when her spouse Thea Spyer died in 2009, because the US Government would not recognise their marriage as valid for the usual exemption for surviving spouses. Windsor took the case to the Supreme Court who decided in her favour.

Bing Deb Cohan

Deborah Cohan, a doctor from San Francisco, danced with the surgery team before her double mastectomy.

Filed under: Bing, Commercials, Microsoft