McDonalds scores GOL! with Trick Shots
McDonalds is getting ready for the 2014 FIFA World Cup series with “GOL!”, an integrated advertising campaign featuring the Spanish and Portuguese term for goal. An online film brings together trick shot heroes from across the world. Viewers are invited to submit their own shots at gol.mcd.com, using the GOL! app. McDonald’s GOL! isn’t like any soccer game you’ve ever played. It’s not just about scoring goals, it’s about scoring amazing trick shots and helping your country take the global trick shot title, using unbelievable rebounds, bounces and bends off real and digital objects. Players need a specially designed box of McDonald’s fries to play the full McDonald’s GOL! game. Once you’re in the app, just hold your phone over your fries box to start playing.
The GOL! campaign was developed at DDB Chicago by executive creative director Tony Malcolm, executive creative director Europe/APMEA Richard Russell, SVP creative director/art director Alex Braxton, SVP creative director/copywriter Alistair Robertson, VP creative director/copywriter Geoff McCartney, associate creative director/art director Warren Frost, executive director of integrated production Diane Jackson, VP executive producer Jon Ellis, production manager Kelly Lenthe, SVP global group account director Tom Browning, account executive John Somerville.
The Marketing Store team included executive creative director Chris Schipke, VP creative director Julio Desir, art directors Zulema Orozco, Alice Xiao, art buyer Peter Javier, account team Ed Lancaster, Meredith Cull, Kathleen Ryan, strategist Burr Gavin, brand partnerships director Steve Perlman.
Editor was Matthew Bond at Whitehouse Post with assistant editor Caleb Hepler, executive producer Dan Bryant, producer Dawn Guzowski.
Music was licensed by Mad Planet.