Lucky Glove Fingers Crossed for Lotto
Super Loto, the French national lottery, had its draw promoted this winter with “The Lucky Gloves”, a special pair of gloves with the index and middle fingers stitched together. 10,000 pairs of Lucky Gloves were handed out to pedestrians in five cities on a nippy December day. As the recipients put the gloves on, they found themselves crossing their fingers, turning cold hands into lucky hands.
The Super Loto Lucky Gloves campaign was developed at BETC Paris by executive creative director Stéphane Xiberras, creative director Olivier Apers, art director Alphons Conzen, copywriter Adrian Skenderovic and executive producer Hugo Diaz.