Lego Inside Breaks Out

Lego’s themed sets, “Jurassic”, “Ice Age”, “Star Wars” and “Haunted House” are being promoted in a print advertising campaign featuring 3D photography commissioned by Grey Paris and produced at Serial Cut, Madrid. Individual blocks containing elements of each world break out into the advertisements.

Lego Jurassic

Lego Ice Age

Lego Star Wars

Lego Haunted House


The Lego Inside campaign was developed at Grey Paris by creative director Thierry Astier, art director Quentin Deronzier, copywriter Dimitri Hekimian and agency producer Matthew Collinger.

3D studio work was done at Serial Cut/Pell-Mell.