John Lewis Never Standing Still Over 150 Years

John Lewis, the UK store chain, is celebrating 150 years on the British High Street with a commercial set to the Kinks 1970 hit “This Time Tomorrow”, performed by Gaz Coombes, former lead singer of Supergrass. The commercial is a joyous and celebratory look at life in Britain from past to present, reflecting the fact that John Lewis has been ever present in their customers’ lives, constantly changing and responding to their needs over the past 150 years. “You’ve never stood still. Neither have we. #JL150”. John Lewis is collaborating with longstanding suppliers to create unique and exclusive commemorative products, along with special edition prints from the shop’s archive added to contemporary products.

John Lewis 150 Years - You've never stood still

Never Standing Still Credits

The 150 Years campaign was developed at adam&eveDDB, London, by creatives Steve Wioland and Matt Woolner, and agency producer Sophie Smith.

Filming was shot by director Dougal Wilson via Blink Productions with director of photography Stephen Keith-Roach, and producer Ewen Brown.

Editor was Joe Guest at Final Cut.

Visual effects were produced at MPC by creative director/VFX supervisor Bill McNamara, VFX producer Julie Evans and colourist Jean-Clément Soret.

Sound was produced at Factory by sound engineer Anthony Moore.