Clorox has launched the Liquid-Plumr®’s 2014 “Hunky Plumr” calendar featuring 12 months of good looks, sexy smiles, perfect bodies and of course – advice on drain care. The calendar is an extension of the Hunky Plumr campaign which includes television and online commercials “Double Impact” and “Quickie.” (see below), and the Hunkiest Plumr Alive Sweepstakes. Each month in the calendar features a different model-plumber or two alongside a cleaning product. A profile including the hunk’s name, fears, hobbies, and guilty pleasures and a short piece of copy on plumbing care complete the editorial centerfold. To download and print the calendar visit LiquidPlumr.com.
The Hunky Plumr Calendar is part of a campaign developed at DDB California, San Francisco, by group creative directors Chad Ackley and Jim Bosiljevac, associate creative director/copywriter Billy Leyhe, associate creative director/art director Kelly McCullough, designer Andre Cabral, group account director Rebecca Hines, account supervisor Sunni York, account executive Ashley Wurzel, print prodder Agnes Arceo, production artist Leslie Nash, director of print content production Paul Newman, retoucher Toby Fuerle, director of traffic Maria Diazgranados, executive producer Deborah Burch, photographer Patrick Fraser, agent Beth Johnson, with Snog Productions producer Franny Freiberger and production coordinator Rynda Laurel.