Heineken Cities of the World Ready to Explore

Heineken® is running ‘Cities of the World’, a global advertising aimed to inspire men to live worldly, new adventures by unlocking the secrets of their cities. The fully integrated campaign includes a 2 minute TVC, on-line activation and special edition Heineken® bottles. The latest TVC, ‘The City’, is the seventh film in ‘The Legends’ series featuring Men of the World who are pushed to discover their limits and go beyond them. The City’s main character embarks on an adventure by following a set of business cards lost by a beautiful woman, Eve, with each card uncovering surprising and hidden venues in his city. The TVC is a reminder to Men of the World that every great city offers an endless adventure within its sky-scraping towers and neon lit streets. It reinforces the notion that men should never stop exploring their own urban backyard.

Heineken Cities of the World

To celebrate the launch, Heineken has produced a set of specially designed bottles, each with one of six global cities printed on it; New York, Shanghai, Berlin, Amsterdam, London & Rio de Janeiro. Special edition bottles will be available globally.

Heineken Open The City bottles

Men of the World

“Men of the World want to make the most out of their time in the city, because they know life only gives them one shot. So they really live their city by seeking out new experiences and adventures and they have an underlying fear of missing out on the best ones (FOMO),” said Gianluca Di Tondo, Senior Brand Director Global Heineken Brand. “Heineken is always looking for innovative ways to interact with our Men of the World. Knowing that they fear missing out, Heineken is there to help by giving them the inspiration they need to become legends in their city.”

“Our Men of the World know the usual hotspots in their cities, and they are hungry for new experiences,” continued Gianluca Di Tondo. “The ‘Cities of the World’ campaign aims to inspire and motivate them to get out of their comfort zones, to embrace the unusual and embark on worldly adventures in their own cities.”

Heineken Cities of the World
Heineken Cities of the World

Heineken Cities of the World Credits

The City campaign was developed at Wieden+Kennedy, Amsterdam, by executive creative directors Eric Quennoy and Mark Bernath, creative directors Thierry Albert and Faustin Claverie, creatives Mike Bond and Bern Hunter, head of broadcast production Erik Verheijen, agency producers Tony Stearns and Ross Plummer, head of design Joe Burrin, studio artist Erik Blad.

Filming in Hong Kong was shot by directing collective Traktor via Partizan, with director of photography Christopher Doyle, producer Rani Melendez.

Editor was Rich Orrick at Work Post with assistant editor Charlie Moreton and producer Jane Dilworth.

Post production was done at MPC LA by Visual Effects Supervisor/Lead Flame artist Bill McNamara, producer Anandi Peiris, colourist George K.

Sound was produced at 750mph by sound designer/mixer Sam Ashwell, producer Mary-Ann D’Cruz.

Music is Bossa Nova Baby, performed by Elvis Presley, licensed through Saturday Music by Mary Ramos.

Photographer was Neil Massey.