HBO Go or Awkward Family Viewing
HBO is promoting its multi-device offering HBO Go with a series of commercials featuring young adults enduring awkward family moments as they watch their favourite shows. Seven adult scenes from HBO shows Game of Thrones, Girls, Curb Your Enthusiasm, True Detective and True Blood are watched in the company of a Mom and Dad whose presence and commentary are truly awkward. The campaign, launched on HBO’s YouTube channel, Buzzfeed and Twitter, encourages viewers to sign up to view shows on Android, Chromecast, iPad, iPhone, Apple TV, Samsung, Xbox 360, Kindle Fire, Roku and Playstation 3.
Game of Thrones – What’s He In?
Girls – Your Body Your Choice
Curb Your Enthusiasm – Happily Married Parents
Girls – Awkward Makeout Scene
True Detective – Faithful Dad
True Blood – Appreciation
Game of Thrones – First Cousins
The Awkward Family Viewing campaign was developed at SS+K by chief creative officer Bobby Hershfield, senior copywriter Lindsey Lanpher, copywriter Richard Tseng, director of production and innovation John Swartz, senior producer Kim Cross, digital strategy and innovation director Kevin Skobac, and group account director Jennifer Barr.
Editing was done at Mackenzie Cutler by editors Gavin Cutler and Ryan Steele with post producer Evan Meeker.