HBO Go or Awkward Family Viewing

HBO is promoting its multi-device offering HBO Go with a series of commercials featuring young adults enduring awkward family moments as they watch their favourite shows. Seven adult scenes from HBO shows Game of Thrones, Girls, Curb Your Enthusiasm, True Detective and True Blood are watched in the company of a Mom and Dad whose presence and commentary are truly awkward. The campaign, launched on HBO’s YouTube channel, Buzzfeed and Twitter, encourages viewers to sign up to view shows on Android, Chromecast, iPad, iPhone, Apple TV, Samsung, Xbox 360, Kindle Fire, Roku and Playstation 3.

HBO Awkward Family Viewing

Game of Thrones – What’s He In?

Girls – Your Body Your Choice

Curb Your Enthusiasm – Happily Married Parents

Girls – Awkward Makeout Scene

True Detective – Faithful Dad

True Blood – Appreciation

Game of Thrones – First Cousins


The Awkward Family Viewing campaign was developed at SS+K by chief creative officer Bobby Hershfield, senior copywriter Lindsey Lanpher, copywriter Richard Tseng, director of production and innovation John Swartz, senior producer Kim Cross, digital strategy and innovation director Kevin Skobac, and group account director Jennifer Barr.

Filming was shot by director David Shane via O Positive with director of photography Marc Laliberte-Else, executive producers Ralph Laucella and ken Licata.

Editing was done at Mackenzie Cutler by editors Gavin Cutler and Ryan Steele with post producer Evan Meeker.