Guinness Empty Chair of Loyalty

Guinness USA celebrated Independence Day 2014 with “Empty Chair”, a salutes to the character of a community as they honor one of their own who is out of sight, but not out of mind. These people “remind us that a true test of character is what you do when no one’s looking. The choices we make reveal the true nature of our character. Guinness proudly raises a glass to those who are #MadeOfMore”.

Guinness Empty Chair

Guinness Empty Chair Credits

The Chair of Loyalty campaign was developed at BBDO New York by chief creative officer worldwide David Lubars, chief creative officer New York Greg Hahn, creative directors/art directors Dan Lucey and Jens Waernes, creative directors/copywriters Chris Beresford-Hill and Tom Kraemer, director of integrated production David Rolfe, group executive producer Amy Wertheimer, executive music producer Rani Vaz, group behavioural planning director Gordon McLean, group account director Jim Santora, account manager Hayley Devlin and account executive Sara Plotkin.

Filming was shot by director Noam Murro via Biscuit Filmworks with director of photography Eric Schmidt, costume designer Gretchen Patch, managing director Shawn Lacy and line producer Jay Veal.

Editor was Neil Smith at Work Post with assistant editor Adam Witten. Telecine was produced at Company 3 by colourist Tim Masick. Visual effects were produced at Absolute Post.

Sound was designed at Henryboy. Music was produced at Human Worldwide. Sound was mixed by Tom Jucarone at Sound Lounge.