Geico Push It with Salt-N-Pepa
GEICO, the American insurance company, has released “Push It”, a commercial featuring hip-hop trio Salt-N-Pepa. Cheryl “Salt” James, Sandra “Pepa” Denton, and Deidra “DJ Spinderella” Roper bring back their 1987 hit to encourage people to push the door, push the elevator button, push out the baby, push the tackling shed. Salt-N-Pepa tell people to push it. You save money on car insurance. This is the second GEICO commercial with the “It’s what you do” tag line, following on from the Halloween Movie ad launched in September.
The Geico Push It campaign was developed at The Martin Agency, Richmond, by chief creative officer Joe Alexander, group creative directors Steve Bassett and Wade Alger, creative director/art director Sean Riley, senior copywriter Ken Marcus, executive producer Molly Schaaf, producers Alex Scheer-Payne, Sam Tucker and Emily Taylor, business affairs supervisor Suzanne Wieringo, integrated production business manager Amy Trenz, group account director Brad Higdon, account supervisor Parker Collins, account executive Meg Ingraham, senior project manager Jason Ray.
Editor was Ian MacKenzie at Mackenzie Cutler with assistant editor Nick Divers. executive producer Sasha Hirschfield and producer Evan Meeker.
Conform was produced at Running With Scissors by conform artist Chris Hagen, executive producer Scott Friske and producer DeeDee Ray.