GE Childlike Imagination

GE’s “Childlike Imagination” television commercial is one of the ads nominated for Most Outstanding Commercial in the 66th Emmy Awards held this year. Launched in February 2014, the ad depicts a little girl dreaming about the amazing things her Mom makes as a GE employee. The commercial illustrates how GE is stretching the limits of human imagination to create brilliant machines that have a big impact on the world and society. While GE’s inventions can appear as if they could only come from the inner workings of a child’s imagination, in reality, GE is working on things that matter to the world.

GE Childlike Imagination Plain

GE Childlike Imagination Hospital in Hand

GE Childlike Imagination Face

Credits

Childlike Imagination was developed at BBDO New York by chief creative officers David Lubars and Greg Hahn, senior creative directors Eric Cosper and Michael Aimette, group executive producer Anthony Nelson, copywriter Nick Sonderup, art director Eric Goldstein, head of music production Rani Vaz, worldwide senior account director Emma Armstrong, senior account director Peter McCallum and account manager Sam White.

Filming was shot by director Dante Ariola via MJZ with director of photography Benoit Delhomme.

Editor was Rick Lawley at Whitehouse Post. Visual effects were produced at Method Studios.

Sound was produced at Heard City by mixer Phillip Loeb. Music was produced at Barking Owl.