Gatorade Derek Jeter Made in New York
Gatorade recently marked the retirement of Yankees baseballer Derek Jeter with “Made In New York”, a commercial set in the Bronx. Filmed on July 23, in 97-degree heat, the commercial shows Jeter walking to Yankee Stadium, interacting with those he meets, to the sounds of Frank Sinatra’s My Way. Jeter’s final game was held on September 28 in Boston.
Behind The Scenes
Everyone in the ad was hired by Gatorade, but almost everyone was kept in the dark regarding the subject matter of the ad and its main character. None of the lines were scripted. The commercial was shot in reverse, chronologically. The Yankees gave Gatorade one hour, from 11 a.m. to noon, for all shots done inside Yankee Stadium. The two pinstriped teammates were the assistant director of the shoot and TBWA/Chiat/Day creative director Renato Fernandez. Fernandez shaved his facial hair and got a haircut the morning of the shot to conform to the Yankees’ facial hair policy, but his face never appears on camera.
The Gatorade Derek Jeter campaign was developed at TBWA\Chiat\Day by executive creative director Brent Anderson, creative director Renato Fernandez, senior art director Dave Estrada, senior copywriter Nick Ciffone, executive producer Sarah Patterson, assistant producer Garrison Askew, project manager Parker Adame, managing director Peter Ravailhe, brand director Sarah Lamberson, account supervisor Robyn Baker, assistant account executive Michael Seide, sports marketing director Erika Buder, group planning director Scott MacMaster, planning director Martin Ramos, planner Rebecca Harris, junior planner Matt Bataclan, director of business affairs Linda Daubson, senior business affairs manager Laura Drabkin, talent payment manager Mirielle Smith, traffic manager Jerry Neill.
Filming was shot by director Henry Alex-Rubin via Smuggler with director of photography Enrique Chediak, executive producers Patrick Milling Smith, Brian Carmody, COO Lisa Rich, Lisa Tauscher, head of production Andrew Colon and producer Drew Santarsiero.
Editor was Damion Clayton at Rock Paper Scissors with executive producer Dave Sellars.
Post production and visual effects were produced at The Mill in Los Angeles and New York by executive producer Enca Kaul, VFX producer Melody Alexander, shoot supervisor Wyatt Savarese, 2D lead artists Jason Bergman, 3D lead artists Wyatt Savarese and Nick Lines, 3D artist Hassan Taimur, motion graphics artist Justin Sucara and production coordinator David Lawrence.
Sound was produced at Lime Studios.