Festina Engineered for Water – Packaged in Water

The Festina Profundo 6692 diver’s watch is waterproof. To show that this promise is true, German advertising agency Scholz & Friends revealed the ultimate proof and sold the watches in their element: water. Watches were sealed in eye-catching water filled see-through bags.

Festina Engineered for Water

Festina Engineered for Water

Festina Engineered for Water

Credits

The Festina Watch campaign was developed in 2011 at Scholz & Friends, Berlin, by heads of advertising Martin Pross, Matthias Spaetgens, Wolf Schneider, creative directors Mathias Rebmann, Florian Schwalme, art directors Michael Hess, Ralf Schroeder, Sebastian Frese, Juergen Krugsperger, and Ksenia Slavcheva. Photography is by Attila Hartwig.