Fat Cats appear in Sunday Times Rich List 2014
Simon Cowell, Richard Branson and Elton John appear as fat cats in the Sunday Times promotion of the 2014 Rich List. The Super Rich List, available with the 11 May issue of the Sunday Times Magazine. Three cat photographs were retouched using lookalikes of Branson, John and Cowell for inspiration. Distinctive hair styles are supplemented with distinctive glasses, ear rings and collars: Simon Cowell’s X Factor, Richard Branson’s airplane and Elton John’s piano. The Definitive Rich List, taking up an entire issue on 18 May, will include a fourth cat on the front and back covers of the magazine.
The Sunday Times’ Rich List 2014 campaign was developed at Grey London by executive creative director Nils Leonard, creative director Dave Monk, creatives Jo Sissons, Kate Allsop, Miguel Gonzalez, creative producer Kevin Noble, managing director Natalie Graeme, business director Tamsine Foggin, account director Albert Ponnelle, planner Hamish Cameron.
Media was handled at M/siX by planner Hamish Cameron.
Photography and retouching were produced at Peter Bailey Company by photographer Tim Flach and digital artist Antony Crossfield.