Evolve Playthings for Gun Safety in the Home
Evolve, an organisation focused on gun safety in the USA, is using sex toys to raise awareness of parental responsibility. “Whose responsibility is it to keep inappropriate objects out of children’s hands? It’s the grown-ups’ responsibility! If they find it, they’ll play with it. Play things: kids find everything. Their play things….and yours. Have a gun? Lock it up.”
The Playthings video connects YouTube viewers with the Evolve site, takeonthecode.com
The Playthings ad was developed at McCann New York by chief creative officers Sean Bryan and Tom Murphy, group creative officers Zach Holliday, Josh Greenspan, senior art director Ferdinand Daniele, senior copywriter Tom Weingard, agency producer Bridget Pierce and music producer Michael Ladman.
Editor was Michael Dart Wadsworth at Final Cut.