Emma Watson launches He For She movement
UN Women Global Goodwill Ambassador, Emma Watson, is gathering global attention for the new He For She movement with a speech delivered at the United Nations Headquarters in New York on September 20, 2014. HeForShe is a campaign led by UN Women in which men all over the world are being encouraged to speak out against the inequalities faced by women and girls. The campaign, online at HeForShe.org, includes Instagram, Twitter and Facebook elements.
“Men – I would like to take this opportunity to extend your formal invitation. Gender equality is your issue, too.”
“I’m inviting you to step forward, to be seen, and to ask yourself…If not me, who? If not now, when? ”
Secretary General Ban Ki-moon is the FIRST #HeForShe to make his commitment and activated the real-time map that will track progress around the world.
“Lifting women up lifts up our economy and lifts up our country…We’ve got to make sure that…somebody is standing up for them.” – President Barack Obama
The HeForShe logo mark represents this solidarity movement by joining together aspects of both the female and male symbols. This union symbolises women and men working together to make gender equality a reality. This mark does not favour the male or female symbol, but blends them together creating a new symbol for humanity and gender equality. Overall, the identity communicates with shared masculine and feminine sensibilities. The typography is bold, but thoughtful while the colours are powerful, warm and energetic.
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Brand by DIA
Select Photography by Benjamin Petit
Typeface: Maison Neue by Milieu Grotesque