Duracell Bus Shelters give Moments of Power Warmth
Duracell Canada is responding to the icy conditions of Toronto’s winter with “Power Warmth”, in an ambient campaign set in bus shelters. In this winter of ice storms and a polar vortex, moments of warmth are few and far between. Duracell wanted to see if they could change that. By joining hands, commuters completed a circuit between the positive and negative symbols on either side of the transit shelter. Fans are encouraged to share the video with the hashtag #PowerWarmth. For every share Duracell is donating $1 to Habitat for Humanity Canada (up to a max of $25000).
The Power Warmth campaign was developed at Cossette, Toronto, by chief creative officers Matt Litzinger and David Daga, creative directors Chad Borlase and Jennifer Wilson, art director Lucyed Hernandez, copywriter Dan Cummings, account team Caley Erlich and Kaitlin Doherty, designer Duncan Collis, executive producer Sarah Bogue, producer Vlad Doclin, director of photography Etienne Boilard and Soda Post editor Jason Grebski.