Dissolve produces Generic Brand Video with stock footage and satire

Dissolve, a royalty free stock footage licensing firm, has produced “Generic Brand Video”, a 2:49 minute commercial illustrating the satirical writing of Kendra Eash. The text comes from “This Is a Generic Brand Video,” a piece published online at McSweeney’s Internet Tendency. All video clips used are from dissolve.com, who are keen to get them into the hands of designers and film producers.

Dissolve Generic Brand Video

Dissolve explain on their own site the thinking behind the generic brand video. “The minute we saw Kendra Eash’s brilliant “This Is a Generic Brand Video” on McSweeney’s, we knew it was our moral imperative to make that generic brand video so. No surprise, we had all the footage.”

Dissolve Generic Brand Video

Dissolve Generic Brand Video

Dissolve Generic Brand Video

Credits

Generic Brand Video was narrated by Dallas McClain. Music is “Piano Work 02” by rysktchkw.

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