Discover Berlin’s Hidden History in Flashback
Visitors to Berlin this year have been introduced to the city’s museums through “Flashback”, an installation along the Berlin Wall using projection and flash photography. The three-day visitBerlin Museum Pass, designed to turn normal sightseeing tours into revelations of Berlin’s fascinating history, needed a boost among the tourists visiting the Berlin Wall. The last remaining sections of the wall were turned into projection surfaces, with the projections becoming visible through the flash of cameras. Historical images appeared on the tourists photos with the message: “Discover Berlin’s hidden history.” Tourists now share their photos of the wall along with historical images and the visitBerlin message in social media platforms.
The Flashback campaign was developed at BBDO Germany, Düsseldorf, by creative director/copywriter Max Millies, creative director Marius Lohmann, art directors Nina Mendez, Christopher Brinkmann and Fabian Ruether, copywriter Lars Baldermann, agency producer Alexander Geier, account team Franzis Heusel, Maike Schroeder, Rebecca Sander, art buyer Maja Iseli and head of TV Steffen Gentis.
Filming was shot by director/producer and editor Maximilian Duwe with director of photography Frank Restle. Sound was designed by Egon Riedel and produced by Nadine Dyballa at Studio Funk, Berlin. Voice over is by Jan Single.