Diesel Footwear Help

Diesel Footwear in Spain is running a print and online campaign using a mock public service campaign featuring hipsters, selfie addicts and vintage victims. The Diesel brand is known for maverick approaches to advertising, and this new Fall-Winter 2014-2015 campaign is no exception. Trend setters struggle to stay on the forefront of fashion as what once was considered avant garde becomes absorbed by the mainstream.

Diesel Help Hipsters

Diesel Help Selfie Addicts

Diesel Help Vintage Victims


The Diesel Footwear Help campaign was developed at Imaginarte, Alicante, Spain, by creative director Antonio Piñero, art director Víctor Izquierdo and copywriter Nacho Macho with photographer José Antonio Campello.