Dell Learning Meets Doing in Fast Film
Dell is debuting its newest video in its social media-driven, “Learning Meets Doing” back-to-school marketing campaign. Titled “5-Second Filmmaker,” this two-minute online film features the fictional Marty Goldberg, an aspiring director who not only makes his films according to the “Goldberg Method” – where everything takes place in 5-second intervals – he actually lives his life this way, too.
The “Learning Meets Doing” campaign spans a variety of social platforms including YouTube, Twitter, Instagram and Facebook. dell.tumblr.com, in particular, serves as a hub to house a collection of continuously updated micro-content and humorous videos. Pre-roll, banner ads and a paid social program all support this effort. The video will run globally in markets such as India, Brazil and China.
The Fast Film campaign was developed at Y&R New York by chief creative officer Jim Elliott, global creative director Jim Radosevic, creative director/art director Alan Vladusic, creative director/copywriter Bruce Jacobson, group creative director Hunter Eshelman (VML New York), executive director of content production Letitia Jacobs, executive producer Gisellah Harvey, global account managing director Lara Griggs, group account director Ann Carey, brand strategist Juliette Cilia, account director Thayer Joyce.
Filming was shot by director Adam Gunser via Über Content, with executive producer Phyllis Koenig, Preston Lee and Steve Wi, line producer Pat Harris, director of photography Jac Fitzgerald and art director Marc Benacerraf.
Editor was John Piccolo at Fluid, New York, with assistant editor Christian Oreste and executive director Laura Revlosky, colourist Stephen Picano, VFX/Flame artists Chris Davis and Bryan Rosenblum.
Sound was mixed by David Wolfe at Mr. Bronx Audio Post.