Coldplay’s single “Magic”, the first from the new album Ghost Stories, is featured in a black and white music video directed by Jonas Akerlund. Inspired by the 1920s silent film era the music video features Chris Martin as two characters and Crouching Tiger, Hidden Dragon star Zhang Ziyi as their love interest. “Magic” follows the story of a beautiful magicienne (Zhang), who is married to a hateful, drunk magician, played by Chris Martin. As she works on her act with her young, doting assistant, Christophe, (also played by Martin), her husband grows jealous. Meanwhile, Christophe works on his own tricks, including levitation.
Magic was shot by director Jonas Âkerlund via Black Dog Films with producers Svana Gisla and Scott Purrouy, executive producers Phil Harvey and Dave Holmes, director of photography Par M Ekberg, photography assistant Luke Fisher, production designer Emma Fairley and stylist B. Âkerlund, hair and makeup artist Dominie Till, Ziyi makeup artist Ozzy Salvatierra.
Post production was done at Jump by editor Luis Moreno, lead assistant David Johnston, VFX supervisor Jon Dean, assistant Adrianna Merlucci and executive producer Alexandra Leal. Finishing was done at Poetica. Telecine was by Pana Argueta at NHB Berlin. Graphics were by Robin Olofsson. Retouching was by Anders Thessing.
Sound was designed by Weston Fonger at Yessian.