Canal+ Football Cameramen Making Sport Bigger
CANAL+, France’s premium subscriber channel for movies and sports, kicked off France’s football season with a new campaign featuring their new tagline ‘Making Sport Bigger is Our Sport’. The film highlights the insider action CANAL+ brings to its subscribers, illustrating the passion and expertise of its cameramen, and showcasing their devotion to bringing spectacular images to fans. The spot underscores the channel’s unique expertise in transmitting matches and reaffirms their commitment to providing the best of France’s Ligue 1, Champions League and Barclays Premier League matches to its subscribers.
The Canal+ Football Cameramen campaign was developed at BETC Paris by executive creative director Stéphane Xiberras, creative director Olivier Apers, art director Thomas Renaudin, copywriter Paul Delmas, executive producers Bertille Toledano, Guillaume Espinet and Pauline Filippi, media planner Coralie Chasset, strategic planners Sarah Lemarie and Maria Galleriu and agency producer David Green, working with Canal+ brand management team Alice Holzman, Aurelie Stock-Poeuf, Elodie Bassinet, Anne-Gaelle Petri, Guillaume Sionis, Coline Andre.