Burger King introduces Proud Whopper
Burger King joined in the 2014 San Francisco Pride Celebration & Parade, June 28- 29, with the introduction of a new burger, the Proud Whopper. Customers at the 1200 Market Street Burger King restaurant in San Francisco were given the challenge of working out the distinctive nature of the new burger. Ultimately they discovered that despite the colourful wrapper the burger was the same inside. Burger King changed its Facebook cover, launched a rainbow #BeYourWay Facebook pic, and encouraged Twitter followers to share their origami version of the Proud Whopper wrapper using the #BeYourWay #ProudWhopper hashtags.
The Proud Whopper campaign was developed at DAVID, Miami, by chief creative officer Anselmo Ramos, executive creative director Roberto Fernandez, associate creative director Russell Dodson, art director Bruno Luglio, copywriter Ivan Guerra, junior art director Rodrigo Bistene, head of global production Veronica Beach, producer Renata Neumann, business manager Libby Fine, managing director Paulo Fogaça, account director Ricardo Honegger and account supervisor Rafael Giorgino working with Burger King SVP Global Brand Management Fernando Machado and Chief Marketing Officer, North America Eric Hirschhorn.
Editing was done at Rock Paper Scissors by editor Conor O’Neill with executive producers Linda Carlson and Dave Sellars, producer Justine Smollan, assistant editors Vanessa Yuille, David Sullivan and Lorraine Arden.
Online editing and colouring was done at Spy Post, San Francisco, by executive producer Lori Joesph, Flame artists Darren Orr and Jesse Boots, and colourist Carey Burens.
Mixing was done at Polarity Post, San Francisco, by mixers Patrick Fitzgerald and Jerel Bromley.
Music was produced at Beacon Street Studios, with executive producer Adrea Lavezzoli.