Budweiser’s 2014 Super Bowl commercial “Puppy Love”, the most viewed online this year with over 41 million views on Youtube, tells the story of a puppy’s dogged determination to hang out with his favorite Budweiser Clydesdale horse — and the horse’s reaction. Filmed on a ranch in Southern California, the film involved 17 Clydesdale horses and 18 10-week-old Golden Labrador puppies. “Puppy Love” is the second Super Bowl ad to feature horse trainer Don Jeanes, following on from the 2013 commercial Brotherhood.
The Puppy Love campaign was developed at Anomaly by chief creative officer Mike Byrne, creative directors Mark Sarosi and Johnny Dantonio, agency producer Andrew Loevenguth, account director Alex Ames.
Filming was shot by director Jake Scott via RSA Films with executive producer Tracie Norfleet, producer David Mitchell, director of photography Paul Cameron, president Jules Daly, production supervisor Andrea Fein-Patrick.
Visual effects were produced at The Mill by executive producer Sean Costelloe, VFX producer Alex Fitzgerald, shoot supervisor Eliza Pelham Randall, 2D lead artists Ilia Mokhtareizadeh, 2D artist Liz Berndt, colourist Fergus McCall and production assistant Colin Moneymaker.
Music is “Let Her Go” by Passenger.
Actors were Don Jeanes and Melissa Keller.