Budweiser Friends Are Waiting
Budweiser is running “Friends Are Waiting”, an online video featuring a young man and his golden labrador, designed to encourage drunk-driving prevention. The commercial opens with the deep bond between two best friends, Luke and his dog Cooper, as they share the highs and lows of life together. How does Cooper cope when Luke heads off for a night out with the boys? The message? “For some the wait never ended. But we can change that. Make a plan to make it home. Your friends are counting on you.”
“Friendship, camaraderie and enjoying great times are at the heart of Budweiser’s most popular campaigns, and this video maintains that tradition but with an unexpected twist,” said Brian Perkins, vice president, Budweiser. “Budweiser is known for connecting with beer drinkers in memorable ways, and our efforts to promote responsible drinking through this video are no exception.”
Although Budweiser is sharing this message with anyone of legal drinking age, the brand is releasing the video digitally to capture the attention of drinkers ages 21-27, who consume and share content via online news sources and social sites.
“Budweiser has long championed the message to ‘designate a driver and enjoy the great times,’ but this video goes a step further to reinforce the importance of making a plan to get home safe while showing how our decisions impact those around us,” said Kathy Casso, vice president, Corporate Social Responsibility, Anheuser-Busch. “Creating this video to live – and be shared – digitally is an important way to keep the momentum going and reach as many adults as possible.”
The launch of the 60-second video was timed with Anheuser-Busch’s 5th annual Global Be(er) Responsible Day on Friday, September 19, a day Anheuser-Busch InBev and 155,000 colleagues worldwide dedicate to promoting responsible drinking worldwide.
The Budweiser Friends Are Waiting commercial was created in consultation with Momentum Worldwide, Richmond Heights.
Filming was produced at The Big Tree by executive producer Larry Israel, associate producer/post production supervisor Jamie Keim and associate producer/production supervisor Beth Martychenko.