Bud Light advertising around the 2014 Super Bowl final includes “For Whatever”, a campaign featuring an epic night out for New Yorker Ian Rappaport. Ian, who had signed up for a focus group, was offered a bottle of Bid Light if he was prepared to be “up for whatever happens next. What follows in “Epic Night” is a ride in a stretch limousine with comedian/DJ Reggie Watts and beautiful women on their way to a bachelor party. Actress Minka Kelly dresses Ian in a suit. In the elevator he meets actor Don Cheadle and a llama, before taking on Arnold Schwarzenegger in a game of table tennis. The room opens up to reveal a party featuring band OneRepublic.
The Whatever Happens campaign was developed at BBDO New York by chief creative officer (worldwide) David Lubars, chief creative officer Greg Hahn, executive creative directors Mike Smith and Ralph Watson, associate creative director/copywriter Rick Williams, associate creative director/art director Marcel Yunes, director of integrated production Dave Rolfe, executive producers Dan Blaney and Diane McCann, producer Mona Lisa Farrokhnia, senior integrated business manager Debbie Amsden, managing director Jeff Adkins, group account director Kevin Bogusz, account director Sean Brewster, account executive Emily Eisenberg, assistant account executive Zane Chao, chief strategy officer Larry Gies, group planning director Sean Girardin, planning director Shannon Smiley.
Filming was shot by Jackass film director Jeff Tremaine via HēLō with managing director Brendan Kiernan, executive producer Justin Moore-Lewy and Robert Lewis, supervising producer Chris Rouchard, line producer Paula Cohen, director of photography Bojan Bazelli.
Editor was Ian Mackenzie at Mackenzie Cutler with producer Evan Meeker, assistant editors Nick Divers, Mike Rizzo, Patrick Blumer, executive producer Sasha Hirschfeld, finish/conform team Jimmy Hayhol and Joseph Miller.
Sound was mixed at Heard City by Dan Flosdorf. Music was produced at Beacon Street Studios. Sound was designed by Brian Emrich at Trinitite Studios.