Book Culture Imagination Got There First

Book Culture, an independent bookstore in Manhattan, recently ran a series of posters juxtaposing the covers of literary classics by Jules Verne, George Orwell, H.G. Wells and Mary Shelley with images depicting iconic moments in history – that had been in some way imagined by those writers decades earlier. Using the tagline Imagination Got There First, the posters highlight how the limitlessness of the writer’s imagination can sometimes predict the future.

Book Culture Frankenstein Imagination Got There First

Book Culture 20,000 Leagues Under The Sea Imagination Got There First

Book Culture Animal Farm Imagination Got There First

Book Culture Earth To The Moon Imagination Got There First

Book Culture Dr Moreau Imagination Got There First

Credits

The Imagination Got There First campaign was developed at Y&R New York by chief creative officer Jim Elliott, senior art director Eduardo Quadra, copywriter Paul Michael Wood, art director Mihail Aleksandrov, executive director of content production Letitia Jacobs, art content producer Cindy Pardy and creative retoucher Raul Pardo. Photography was from Getty Images and Corbis.