Bell-Net Mother Book Design for Growing Babies

Kishokai, an obstetrics medical service network in Japan, and advertising agency Dentsu have won the Grande Design Lotus at Adfest in Bangkok, for Bell-Net Mother Book. The 3D book, offered to expecting parents, covers the 40 weeks of human pregnancy, providing visual representations of the growing child, belly and breasts, and allowing for personal journalling. Each week the page on the right hand side grows in size, fitting with the deepening page on the left.

Bell-Net Mother Book by Kishokai

Bell-Net Mother Book Cover by Kishokai

Bell-Net Mother Book by Kishokai

Bell-Net Mother Book by Kishokai

Bell-Net Mother Book by Kishokai

Bell-Net Mother Book by Kishokai

Bell-Net Mother Book by Kishokai

Bell-Net Mother Book by Kishokai

Bell-Net Mother Book by Kishokai

Bell-Net Mother Book by Kishokai

Bell-Net Mother Book by Kishokai

Bell-Net Mother Book by Kishokai

Bell-Net Mother Book by Kishokai

Bell-Net Mother Book by Kishokai

Bell-Net Mother Book by Kishokai

Bell-Net Mother Book by Kishokai

Bell-Net Mother Book by Kishokai

Bell-Net Mother Book by Kishokai

Bell-Net Mother Book by Kishokai

Bell-Net Mother Book by Kishokai

Bell-Net Mother Book by Kishokai

Bell-Net Mother Book by Kishokai

Bell-Net Mother Book by Kishokai

Bell-Net Mother Book by Kishokai

Bell-Net Mother Book by Kishokai

Bell-Net Mother Book by Kishokai

Bell-Net Mother Book by Kishokai

Bell-Net Mother Book by Kishokai

Bell-Net Mother Book by Kishokai

Bell-Net Mother Book by Kishokai

Bell-Net Mother Book by Kishokai

Bell-Net Mother Book by Kishokai

Bell-Net Mother Book by Kishokai

Bell-Net Mother Book by Kishokai

Bell-Net Mother Book by Kishokai

Bell-Net Mother Book by Kishokai

Bell-Net Mother Book by Kishokai

Credits

The Mother Book was developed at Dentsu, Nagoya, Japan by creative directors Kishiomi Wakahara, Michihito Dobashi, art director Michihito Dobashi, copywriters Jyunichi Tawara, Kanako Wada, Kotoha Tanaka, designers Masao Shirasawa, Tomoko Takeda, photographer Yoshihiro Ozaki, planner Naoko Moriguchi, PR team Mamoru Yamashita, Kazunari Nagatomo, Tomio Nakaue, printing directors Norio Kito, Satoru Ozawa, retouchers Norio Kito and Satoru Ozawa, translators Yunosuke Kunimoto and Makoto Wakahara, and director Yoshitaka Kondo.

Filed under: Adfest, Design

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  • http://gravatar.com/ellebarim ellebarim

    Can I buy this beutiful book somewhere?

  • http://Keenermarketing.net Margie Wertz

    Is this book available in US English? And can I buy them in bulk for resale?

  • Rogier

    Where can i buy this book ?

  • https://www.facebook.com/vincent.pei Vincent Pei

    Is this book available in Canada? Or, where can I get it in Japan?

  • Silvia P López

    Hi guys, someone knows where is possible to buy it?
    THNKS