RKCR/Y&R, Stink, Red Bee Media, Juice and Platige Image have collaborated to produce BBC Sport’s Winter Olympics news coverage trailer, combining live action and animation to present Nature’s challenge to competitors in Sochi. Charles Dance (Tywin Lannister in Game of Thrones) provides the voice of Nature, presenting the incredible challenges of competing in the mountains in winter. Athletes climb through the storm to gather at the top, ready for action.
I am the dreadful menace.
The one whose will is done.
The haunting chill upon your neck.
I am the conundrum.
I will summon armies.
Of wind and rain and snow.
I made the black cloud overhead.
The ice, like glass below.
Not you, nor any other.
Can fathom what is nigh.
I will tell you when to jump.
And I’ll dictate how high.
The ones that came before you.
Stood strong and tall and brave.
But I stole their dreams away.
Those dreams could not be saved.
But now you stand before me.
Devoid of all dismay.
Could it be? Just maybe.
I’ll let you have your day
Platige Image has released a behind the scenes video and a copy of a second trailer made for the campaign.
The BBC Winter Olympics trailer was developed at RKCR/Y&R by executive creative director Mark Roalfe, creative team Barnaby Blackburn, Gustavo Kopit, Lembi De Carvalho, business director David Pomfret, account director Ben Boyles, senior planner Henry Gray.
Post production was done at Juice, Warsaw, and Platige Image, Warsaw, by executive producers Adam Tunikowski and Michał Dwojak-Hara, technical director/lead FX artist and layout artist Tomasz Dyrduła, art director Michał Misiński, lead VFX artist Jakub Wrzalik, lead render Jarosław Handrysik, lead compositing team Łukasz Stolarski, Michał Misiński, matte painting team Michał Misiński, Aaron Chavda, Marcin Karolewski, Maciej Haraf, Wojciech Magierski, Alexander Isaksson, Thomas Pringle, Katarzyna Niemczyk, VFX team Tomasz Dyrduła, Jakub Wrzalik, Pieter Mentz, Michał Gadek, Piotr Białousz, Jarosław Handrysik, 3D team Tomasz Dyrduła, Piotr Koczan, Wojtek Tunikowski, Sebastian Ośka, Błażej Kowalski, Jakub Wrzalik, 3D scanning team Izabela Kuś, Andrzej Poznański, compositing team Michał Misiński, Łukasz Stolarski, Marcin Karolewski, Michał Dwojak-Hara, Magdalena Samosiej, Przemysław Słabiak, animation team Aleksandra Rafalska, Błażej Kowalski, offline team Cezary Szumski and Marta Michno, technical support team Łukasz Matkowski, Michał Dwojak-Hara, CG supervisors Błażej Kowalski, Tomasz Dyrduła, Michał Gadek, 1ST AD Bartek Jarzębski, set manager Piotr Kawycz, focus puller Michał Sobótka, camera assistants Mateusz Chomaniuk and Piotr Sady, FX unit director of photography Wojtek Rytel, FX unit focus puller Kuba Bednarek, FX unit camera assistants Michał Hermanowski, Krzysztof Żurowicz, FX specialist Janusz Bykowski, set art director Marta Krzemiński, set construction worker Ryszard Idzik, prop masters Paweł Gołaszewski, Krzysztof Smaga, costume stylist Malwina Wędzikowska, make up stylist Anna Buttna, stunt supervisor Maciej Maciejewski, stage hands Mirosław Pytel, Michał Pikus, Tomasz Malinowski, driver Adam Grysiewicz, medical officer Ela Dołowa and insurance manager Ewa Nawarkiewicz.
Sound was designed at Factory.
Actors are Super G Woman Marta Krzemińska, Short Track Skating Woman 1 Aleksandra Goss, Short Track Skating Woman 2 Aleksandra Kapruziak, Short Track Skating Woman 3 Ewelina Cieślik, Sceleton Man Krzysztof Lipiński, Ski Jumping Man Dharni Ng, Snowboarding Woman Marta Jakimowicz, Curling Man Bartek Broda, Ice Hockey Man: Antoni Omondi.