Audi of America is running “Doberhuahua”, a comical Super Bowl advertising campaign promoting the Audi A3 sedan. “Doberhuahua” follows a young couple in their hunt for the perfect dog. When they can’t decide on which breed to choose – a cute and cuddly Chihuahua or a big and bold Doberman Pinscher – the pet store owner suggests they comprise and blend the two breeds. The result: A Doberhuahua that quickly takes over the city, wreaking havoc and leaving chaos in its wake. “Compromise scares us too,” says Audi at the end, introducing the hashtag #StayUncompromised. The campaign includes appearances by singer-songwriter Sarah McLachlan, who provides a spoof on her 2006 BC SPCA public service ad, “Angel”, this time singing for the troubled Doberhuahua.
The Doberhuahua campaign was developed at Venables Bell & Partners by executive creative directors Paul Venables and Will McGinness, creative directors Tyler Hampton and Erich Pfeifer, art director Byron Del Rosario, copywriter Meredith Karr, director of integrated production Craig Allen, agency producer Joyce Chen, business leader Colleen McGee, account supervisor Nicole Spinelli, working with Loren Angelo, Director of Marketing for Audi of America.
Post production was done at The Mill by VFX executive producer Sue Troyan, VFX producer Dan Roberts, VFX coordinator Antonio Hardy, 2D lead James Allen, 3D lead Gawain Liddiard, 3D lead artists Jacob Bergman (animation), Tom Raynor (lighting & rendering), Martin Rivera (tracking), 2D artists Nick Tayler, Becky Porter, Jason Bergman, Ben Smith, Chris Howard, Brad Scott, 3D artists Steve Beck, Carl Harders, George Lui, Ashraf Ghoniem, Blake Guest, Blake Sullivan, Bradley McLaughlin, Bridget Warrington, Cassi Clayton, Chris Goodrich, Danny Yoon, Hartwell Durfor, James Ma, Jason Janksy, Jesse Flores, Juan Zavala, Katie Yancey, Martin Rivera, Matt Bohnert, Matt Neapolitan, Miguel Guerrero, Mike Di Nocco, Nick Lines, Robert Chapman, Tom Graham, Sergio Xisto, Margaux Huneau, matte painters Thom Price, Itai Mueller, after effects artist Greg Park, after department team Jeff Langlios and Ashley Forbito. Telecine was by colourist Adam Scott with producer Natalie Westerfield and executive producer LaRue Andersen.
Sound was designed by Brian Emrich at Trinitite Studios. Sound was mixed at Lime Studios. Music was produced at Elias Arts by executive creative director Brent Nichols, creative director Dave Gold, executive producer Ann Haugen, producer Katie Overcash.