Apple Gets Better Approach to Environment

Apple has launched “Better”, a short commercial promoting the company’s efforts to reduce its impact on climate change, find ways to use greener materials and conserve resources for future generations. Narrated by CEO Tim Cook, the video was shot on location at Apple Facilities. The video is connected with Apple’s updated environmental responsibility website,, tackling climate change, toxins, finite resources. The site includes a message from Apple’s environmental chief Lisa Jackson along with list of major environmental victories over the past 13 years. The campaign’s been launched in tandem with Earth Day and addresses concerns raised by critics of the Apple brand.

Apple - We want to leave the world a better place than we found it

Apple - Finite Resources

Apple - iMac electricity usage

Apple - Removing Toxins

Apple - Toxins don't belong

Apple - Recycling Worker

Apple - Maiden Solar Array

Apple - Carbon Footprint

Apple - Climate Change

Filed under: Apple, Commercials, Earth Day, Interactive