Amnesty Send a Kiss
Amnesty International in Hungary has launched “Kiss Against Homophobia”, (Szabad A Csók) an online campaign designed to raise support for the notion that everyone, regardless of gender identity or sexual orientation has the right to love anybody of any sex. Visitors to the Amnesty Send a Kiss campaign website, kissagainsthomophobia.com and szabadacsok.hu are invited to upload a puckering side-profile photograph. Pictures are randomly paired with other uploaded images showing someone of the same sex, as if the two were kissing.
Amnesty International has been a committed advocate for human rights, and has been fighting against negative discrimination since 1961. As part of our efforts, Amnesty’s priority is to call attention to the inequalities and atrocities committed against members of the lesbian, gay, bisexual, trans- and intersexual (LMBTI) community. Amnesty Hungary aims to collect 365 kisses, one for each day of the year, by International Coming Out Day 2014 (October 11), demonstrating that love is a fundamental human right regardless of gender.
The Send A Kiss campaign was developed at DDB Budapest by creative director Peter Tordai, creative strategic director Tom Hidvegi, head of art Guilherme Somensato, art directors Carlos Ramas and Luther Filho, copywriter Bence Bodnar, project managers Rozalia Szigeti and Zsofia Maul.