Amnesty International Pens Animated
Amnesty International is running “Pens”, a full CG film shot in motion capture, epitomising the potential of each signature in the defence of human rights. Highlighting that the voice of a single person can bring about the birth of a social movement, the film concludes with the words “your signature is more powerful than you think” and features the song Iron Sky by Paolo Nutini. Through powerful imagery, Amnesty International has encapsulated the essence of its primary objective – inspiring communities to defend their fundamental human rights.
The Pens campaign was developed at TBWA\France, Paris, by VP Anne Vincent, creative directors Philippe Taroux and Benoit Leroux, art director Ingrid Varetz, head of TV Maximie Boiron, agency producer Amer Zoghbi, account managers Laure Lagarde and Isabelle Dray, working with Amnesty International marketing team Bertin Leblanc and Arnaud Humblot.
Filming/animation was shot by director Onu Senturk via Troublemakers.tv, Paris, with producer James Hagger, production managers Aurelie Chevalier and Cecile Alvarez, production assistant Charles-Philippe Bowles, 1st assistant director Thomas Bidart.
Motion capture was done at Mocaplab by shoot director Remi Brun, supervisor Frank Vayssettes, editor Charles Fourgeront, assistant Ahmed Turki, actors Romain Ogerau (hero), Frank Pe h and Charles Lelaure.
Post production was done at One More Production by producer Benjamin Darras, art director Johnny Alves, post production coordinator John Meunier, VFX supervisor Eddy Richard, 3D artist Francois-Xavier Gonnet, modeller/set up artist Gwenhael Glon, layout artist Romain Durr, animator Jérémie Vidal, layout/lighting/rendering/compositing team Jérome Rouvelet, Thomas Rodriguez, Tim Lebon and Victor Besse, R&D supervisor Alain Xerri, editor Nicolas Larrouquere, assistant editor Romain Bouileau, Flame operator Hervé Thouement.
Music, “Iron Sky”, by Paolo Nutini, Dave Nelson and Charlie Chaplin, was produced at TBWA\ELSE by art directors Philippe Mineur and Ferdinand Huet, head of music and sound Olivier Lefebvre, with sound producer Benoit Dunaigre.