12 Years a Slave Here and Now

Hope for Justice, a UK anti-slavery charity, is running an online advertising campaign relating the realities of modern slavery to the success of the Best Picture Oscar winner “12 Years a Slave”. In the lead up to the 86th Academy Awards Hope For Justice tweeted an image in the style of the 12 Years a Slave film poster, telling the story of a man called William who had been a slave for seven years. The campaign continued at @HopeForJustice with three further Twitter pictures, along with a newspaper advertisement telling the story of Emma, who was kept as a slave for five years, Jared conned by a trafficking gang for two years, Edward, a slave for three years.

2 Years a Slave

3 Years a Slave

5 Years a Slave

7 Years a Slave


The 12 Years a Slave campaign was developed at Dare London by chief creative officer Sean Thompson and designer Suki Rai. The people photographed in them are actors, but the stories are true.

Filed under: Interactive, Print

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