Zoobiker End the Traffic
Zoobiker, an urban biking group in Belo Horizonte, Brazil, has released a new print advertising campaign using the Tetris motif to promote bicycling. The group’s goal is to promote the bicycle as an alternative means of transportation and a tool for improving life’s quality. The campaign connects with the Zoobiker Facebook page.
The End The Traffic campaign was developed at Perfil 252 by executive creative director Márcia Lima, creative director Marcos Pina, art directors/illustrators and digital creatives Rafael Matos and Francisco Valle, copywriter Adriano Docconi, and creative chairman Cacá Moreno.