You are not a sketch

Brazilian modelling agency Star Models, the representative of Ford Models in Salvador, Bahia, is running a campaign addressing concerns about anorexia in the modelling industry. Three fashion sketches, designed to show how an outfit will look on the female body, are translated into photographs of very thin models. “You are not a sketch. Say no to anorexia”.

Star Models Anorexia African model


Star Models Anorexia Blonde model

Star Models Anorexia Brunette model

Credits

The Sketch campaign was developed by a Propeg team signed as Revolution Brasil, by chief creative officer/copywriter Emerson Braga, creative director/art director and illustrator Edson Rosa, head of digital Vitor Barros, planners Melina Romariz and Mylene Alves, agency producer Clarissa Mattos, photographer Diego Freire, illustrator Samuel Marinho, account team Flavio Fernandez, account manager Renata Matos, CEO Carlos Pereira, with approval from Jaime Neder Rezak at Star Models.

  • http://led3.us/ Doug

    This is such a great ad! Women should be happy with their body just the way it is

  • http://gravatar.com/hirnverbrandt hirnverbrandt

    Good idea and executed perfectly …