Yamaha Marine is running a print advertising campaign presenting the sea as the medicine required for the ills of land locked readers. The sea environmen, including dolphins, rays and sharks, is presented in the form of a pill, a vial and dropper. “Yamaha Marine. The sea is the cure.”
The Sea Cure campaign was developed at DLV BBDO, Milan, Italy, by executive creative directors Federico Pepe and Stefania Siani, deputy creative director/art director Davide Fiori, deputy creative director/copywriter Valentina Amenta, account team Chiara Niccolai, Domenico Grandi, Fabio Bottiroli, with photography and post production done at LSD, Milan.