Write it in your own voice

Uniball is running “Write it in your own voice”, an advertising campaign promoting handwriting in South Africa. “Write it with a Uniball pen”. Three commercials, “Bust you out”, “Pappy is dead” and “Swapped at birth”, demonstrate the difference between commercially produced fonts (Edwardian Script, Comic Sans and Broadway) and personally produced handwriting.

Write it in your own voice - Uniball commercial


The Own Voice campaign was developed at TBWA\South Africa by chief creative officer John Hunt, executive creative directors Matthew Brink and Adam Livesey, copywriter Vincent Osmond, art director Jade Manning, agency producer Sandra Gomes, account directors Morgan Wanckel, Niki Cinnamon and Claire Peters.

Filming was shot by director Rob Malpage via Frieze Films with executive producer Jo Barber, producer Liz Dahl.

Sound and music were produced at Sterling Sound and RobRoy Music.

Post production was done at Left Post Production.