Windows 8 Training Camp
Microsoft is promoting the Windows 8 operating system in China with “Training Camp”, an online advertising campaign of three videos designed to create buzz. Watermelon, Makeup and Piano show extraordinary stunts performed in the Windows 8 cause.
The Training Camp campaign was developed at JWT Beijing, China, by chief creative officer Polly Chu, creative directors Devin Zhao and Nicky Zhang, assistant creative director Gary Wang, copywriters Popeye Li, Nicolas Tian and Bernard Chan, art directors Christine Klemmt and Liang Zhou, head of digital account team Wednesday Chi, agency producers Amber Yu and Tetsu Bi, planner Ratan Malli, account service team Ruston Spurlock, Chiara Capitanio, Sabrina Zheng, Fay Xie and Vivienne Huang.
Filming was shot director Jinjing Zhu via JQK Production with producer Raymond Johnsen Lucas.