Microsoft has released a new 30 second spot for Windows 8 for tablets with the tagline “Less Talking, More Doing.” The commercial is a comparison between Windows 8 for tablets and the iPad, Apple’s tablet computer. In it, the iPad’s user struggles with Siri. “Sorry, I don’t update like that”. “I’m sorry, I can only do one thing at a time”. “I guess Powerpoint isn’t one of those things”. “Should we just play Chopsticks?”. The commercial finishes with a side by side price comparison of the 64GB iPad and 64GB Windows 8 Tablet, specified as the ASUS Vivotab Smart, and the slogan, “Less Talking, More Doing.”
The Less Talking More Doing ad was developed at Crispin Porter & Bogusky.