Whiskas Big Instincts in Little Cats
Whiskas cat food is being promoted in the UK with “Big Instincts in Little Cats”, an integrated advertising campaigns placing domestic cats in the context of big cats in the wild. A television commercial, launched in February, has been joined with a print advertising campaign and online content tellings us that little cats share the same instincts as big cats.
The Instincts campaign was developed at AMV BBDO, London, by executive creative director Paul Brazier, creative directors Andy Clough and Richard McGrann, copywriter Diccon Driver and art director Alan Wilson, copywriter Milo Campbell and art director Sonny Adorjan, agency planner Ila De Mello Kamath, account team Carmen Vasile Oliver Clark Jane English Talya Baker, TV producers Yvonne Chalkley and Kate Jenner
Media was handled at Zenith Optimedia.
Tagged: Alan Wilson, AMV BBDO, Andy Clough, Chris Palmer, Diccon Driver, George Logan, Gorgeous, Joost van Gelder, Milo Campbell, Mustard Post, Paul Brazier, Richard McGrann, Sonny Adorjan, The Mill, The Quarry, Tony Swinney, Zenith Optimedia