Whiskas Big Instincts in Little Cats

Whiskas cat food is being promoted in the UK with “Big Instincts in Little Cats”, an integrated advertising campaigns placing domestic cats in the context of big cats in the wild. A Whiskas Big Instincts television commercial, launched in February, shows a snow leopard in the backyard, brought back to reality by the barking of a dog. The Whiskas Big Instincts commercial has been joined with a print advertising campaign and online content tellings us that little cats share the same instincts as big cats.

Whiska Big Instincts in Little Cats

Whiska Lion
Whiska Zebras
Whiska Antelope
Whiska Lazes Like a Lion
Whiska tracks like a lion
Whiska Perches Like a Panther

Whiskas Big Instincts Credits

The Whiskas Big Instincts campaign was developed at AMV BBDO, London, by executive creative director Paul Brazier, creative directors Andy Clough and Richard McGrann, copywriter Diccon Driver and art director Alan Wilson, copywriter Milo Campbell and art director Sonny Adorjan, agency planner Ila De Mello Kamath, account team Carmen Vasile Oliver Clark Jane English Talya Baker, TV producers Yvonne Chalkley and Kate Jenner

Filming was shot by director Chris Palmer via Gorgeous with director of photography Joost van Gelder, producers Rupert Smythe and Suzie Greene Tedesco.

Editor was Jonnie Scarlett at The Quarry. Post production was done at The Mill by Tom Sparks. Music was composed by Morgan Visconti.

Media was handled at Zenith Optimedia.

Still work was by photographer George Logan and retoucher Tony Swinney at Mustard Post.

Whiskas Lion Grooming
Whiskas Zebra Chase
Whiskas Giraffe Observing
Whiskas Leopard Play
Whiskas Hippos Fishing
Whiskas Elephant Pounce