Whiskas Big Instincts in Little Cats

Whiskas cat food is being promoted in the UK with “Big Instincts in Little Cats”, an integrated advertising campaigns placing domestic cats in the context of big cats in the wild. A television commercial, launched in February, has been joined with a print advertising campaign and online content tellings us that little cats share the same instincts as big cats.

Whiska Big Instincts in Little Cats

Whiska Lion

Whiska Zebras

Whiska Antelope

Whiska Zebras

Whiska Lazes Like a Lion

Whiska tracks like a lion

Whiska Perches Like a Panther


The Whiskas Big Instincts campaign was developed at AMV BBDO, London, by executive creative director Paul Brazier, creative directors Andy Clough and Richard McGrann, copywriter Diccon Driver and art director Alan Wilson, copywriter Milo Campbell and art director Sonny Adorjan, agency planner Ila De Mello Kamath, account team Carmen Vasile Oliver Clark Jane English Talya Baker, TV producers Yvonne Chalkley and Kate Jenner

Filming was shot by director Chris Palmer via Gorgeous with director of photography Joost van Gelder, producers Rupert Smythe and Suzie Greene Tedesco.

Editor was Jonnie Scarlett at The Quarry. Post production was done at The Mill by Tom Sparks. Music was composed by Morgan Visconti.

Media was handled at Zenith Optimedia.

Still work was by photographer George Logan and retoucher Tony Swinney at Mustard Post.

Whiskas Lion Grooming

Whiskas Zebra Chase

Whiskas Giraffe Observing

Whiskas Leopard Play

Whiskas Hippos Fishing

Whiskas Elephant Pounce