Whiskas Big Instincts in Little Cats
Whiskas cat food is being promoted in the UK with “Big Instincts in Little Cats”, an integrated advertising campaigns placing domestic cats in the context of big cats in the wild. A television commercial, launched in February, has been joined with a print advertising campaign and online content tellings us that little cats share the same instincts as big cats.
The Whiskas Big Instincts campaign was developed at AMV BBDO, London, by executive creative director Paul Brazier, creative directors Andy Clough and Richard McGrann, copywriter Diccon Driver and art director Alan Wilson, copywriter Milo Campbell and art director Sonny Adorjan, agency planner Ila De Mello Kamath, account team Carmen Vasile Oliver Clark Jane English Talya Baker, TV producers Yvonne Chalkley and Kate Jenner
Media was handled at Zenith Optimedia.
Tagged: AMV BBDO, Chris Palmer, Gorgeous, Jonnie Scarlett, Joost van Gelder, The Mill, The Quarry, Zenith Optimedia, Andy Clough, Richard McGrann, George Logan, Paul Brazier, Sonny Adorjan, Diccon Driver, Milo Campbell, Alan Wilson, Tony Swinney, Mustard Post