Code.org, a non-profit foundation dedicated to growing computer programming education, has launched “What Most Schools Don’t Teach”, a set of three videos designed to get children and teachers thinking about the need for computer programmers. A 60 second teaser draws attention to five minute and nine minute short filmss starring Bill Gates, Mark Zuckerberg, will.i.am, Chris Bosh, Jack Dorsey, Tony Hsieh, Drew Houston, Gabe Newell, Ruchi Sanghvi, Elena Silenok, Vanessa Hurst, and Hadi Partovi. The campaign is being seeded online through Youtube, as well being shown in classrooms.
Filming was shot by director Lesley Chilcott.
Promotion of the campaign has been picked up by Microsoft, Google/YouTube, Facebook, Amazon and Twitter.