Westfield on Happy Giving
Australian shopping centre giant Westfield has launched “Happy Giving”, a Christmas campaign celebrating the life of a boy called Nick who grows up giving away everything he owns. Shot in New Zealand, the “Born to Give” television commercial follows Nick as he grows older, giving away his possessions to people in need. The final moments of the ad reveal the iconic nature of Nick’s life. The campaign will be supported through advertising on catch-up TV, YouTube and a national social media campaign around #happygiving, raising awareness for Westfield’s charity partners, and also giving shoppers the opportunity to nominate the happy giver in their lives.
John Batistich, Marketing Director, Westfield provides his take on the campaign:
“Ultimately the joy of Christmas is in giving and we wanted to celebrate the thoughtfulness and emotion behind every act of giving this festive season. There’s a great sense of happiness when you give, whether it be purchasing the perfect gift for a friend or loved one, or simply giving your time to someone who needs it most. It’s that feeling that we wanted to capture with this year’s Christmas campaign – giving is happiness and it’s happiness to give.”
The Happy Giving campaign was developed at Moon Communications Group, Sydney.
Editor was Daniel Lee at The Editors. Colourist was Christine Trodd.
Sound was designed by Tony Vaccher at Audioloc.
Voice over is by Polish actor Jacek Koman.