Westdeutsche Lotterie Puzzles

Westdeutsche Lotterie in Germany promoted the 6X69 Lottery with a set of billboards stimulating imagined windfalls. The five ads, Champagne, Yacht, Plastic Surgery, Pony and Golf, won a Gold Outdoor Lion at Cannes International Festival of Creativity.

Westdeutsche Lotterie Champagne

Westdeutsche Lotterie Yacht

Westdeutsche Lotterie Plastic Surgery

Westdeutsche Lotterie Pony

Westdeutsche Lotterie Golf


The 6X69 campaign was developed at BBDO Germany, Düsseldorf, by chief creative officer Wolfgang Schneider, executive creative directors Christian Mommertz, Sebastian Hardieck, creative director Achim Metzdorf, copywriter/art director Gustavo Vieira, art directors Philipp Alings, Julian Dany, Karolina Bukowiecka and Kai-Christian Bade, copywriters Isabel Campagna-Schwab and Peter Engelbrecht, photographer Lars David Neil along with work from seven stock photographers, art buyers Eva À Wengen and Julia Lückerath, group account director Thomas Schulte, working with Westdeutsche marketing director Gregor Espenkott.