Italian eyewear brand W Eyewear by Marcolin is running “Life is a Parade”, an integrated advertising campaign featuring a Burning Man style exploration of “other places”, following the map of elsewhere. Film, print and online work is centred on footage captured in deserts, waterfalls, pozos azules (blue wells) and colorful towns around Villa de Leyva, Colombia. The website, weyewear.com, has been awarded on FWA as Mobile of the Day and on AWWWARDS as Site of the Day.
The Life is a Parade campaign was developed at McCann Worldgroup, Milan, by executive creative director Alex Brunori, art director Riccardo Daverio, copywriter Jan Matassi, account director Silvia Scalari.
Production was done at abstr^ct:groove, Milan, by executive producer Giada Risso, director Luigi Pane, director of photography Juan David Hernández, photographer Diego Indraccolo, producer Mauro Mastronicola, 1st assistant director Ricardo Vega, production assistant Alessandro Salerno, art and production support team Bones (Colombia), production team Ricardo Vega, Grace David, Mario Rincon, Sait Sarias, Carlos Tosin, Luis Edoardo Rodriguez, Jairo Vargas, Andres Olaya, Isabel Cristina Salazar, set designer Jaime Luna, location manager Maria Fernandez Cespedes, stylist Motuk Styling and make-up team Make Up Your Life.
Post production was done at abstr^ct:groove by editor/composer Luigi Pane, colorist Diego La Rosa, motion design team Valentina Vicini, Luca Siano, Claudio Capellini and Pierpaolo Mantuano, composer Giuseppe Cozzolino.
Sound was designed at Gigasound.