Volkswagen is running “Get In Get Happy”, a television commercial designed for airing during the Super Bowl XLVII on February 3, 2013. The commercial features an office worker with a Jamican accent who inspires his colleagues to embrace a positive attitude to life. The ad has been released in conjunction with “Sunny Side”, in which reggae musician introduces positivity with Youtube celebrities the Eharmony cat-hugging woman, the sad Packers fan, “Boogie,” the guy who destroys his Xbox because someone called him fat, the baseball coach who throws a tantrum at an umpire, the screaming politician, and the sports mascots who fight each other. The ad is part of a campaign to counter negative culture and online meltdowns as documented on Youtube “freakout” videos.
Click on the image below to play the Get In Get Happy video in YouTube (HD)
Click on the image below to play the Sunny Side video in YouTube (HD)
The Get In Get Happy campaign was developed at Deutsch, Los Angeles, by chief creative officer Mark Hunter, group creative directors Michael Kadin and Matt Ian, creative directors Brian Friedrich and Mark Peters, senior art director Mike Blanch, senior copywriter Ben Salsky, director of integrated production Vic Palumbo, director of content production Victoria Guenier, executive producer Jim Haight, producer Matt Magsaysay, music supervisor Dave Rocco, assistant producer Tessa Banks, CEO Mike Sheldon, group account director Tom Else, account director Monica Jungbeck, account supervisor Alex Gross, SVP group director Dave Fasola, planning director Duncan Snowden, planning supervisor Sean Williamson, chief strategic officer Jeffrey Blish, planning director Douglas Van Praet, senior account planner Nargis Pirani, working with Volkswagen EVP, Chief Product and Marketing Officer Tim Mahoney, VP marketing Kevin Mayer, general manager marketing communications Justin Osborne, brand communications manager Jeff Sayen and advertising specialist Chanel Arola.
Filming was shot at Ventura Farms by The Perlorian Brothers via MJZ, Los Angeles, with director of photography Xavier Grobet, senior executive producer Scott Howard, line producer Jay Shapiro and 1st A.D. Craig Owens.
Post production was done at The Mill, Los Angeles, by VFX artist Tim Bird, VFX assistant artists Joy Tiernan, Glyn Tebbutt, Narbeh Mardirossian, Margolit Steiner, smoke artist Scott Johnson, designer Clarice Chin, executive producer Sue Troyan, producer Enca Kaul and production coordinator Samantha Axelrod, colorist Adam Scott and telecine executive producer Larue Anderson.
Audio post production was done at Lime Studios, Los Angeles, by mixer Mark Meyuhas, assistant mixer Matt Miller and executive producer Jessica Locke.
Stock footage was provided by T3Media.
Music, “Come on Get Happy”, was performed by Jimmy Cliff, composed by Danny Janssen and Wes Farrell, licensed by Screen Gems-EMI Music Inc. (BMI) and Bike Music (BMI) obo Lovolar Music (BMI) c/oThe Bicycle Music Company, arranged and proucerd by Camus Celli and Paul Conte courtesy of Tru-Sound Music, LLC.