Vodafone The Kiss

Vodafone has launched “The Kiss”, a global integrated campaign promoting Vodafone Red, which offers customers unlimited talk and text. The 1.30 commercial follows a boy and a girl from the moment of their first kiss through their life together, right through to old age. “Good things should last forever”.

Vodafone Kiss


Credits

The Kiss was developed at Grey London by executive creative director Nils Leonard, creative director Jonathan Marlow, head of planning Leo Rayman, working with Vodafone global brand director Barbara Haase and head of brand operations Mel Hopkins.

Media was handled by OMD.

Filming was shot by director Frédéric Planchon via Academy Films.

Editor was Sam Rice-Edwards at The Assembly Rooms.

Visual effects were produced at MPC, London, by VFX producer Paul Branch, VFX supervisor Kamen Markov, colorist Jean Clement Soret.

Audio post-production was done at Factory. Music is “Walk” by Italian composer Ludovico Einaudi, from his album, “In a Time Lapse”.

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Location UK UK

3 Responses to Vodafone The Kiss

  1. well, the idea is good, but I wouldn’t do it with kissing… another thing is tears -- tears do the opposite from pushing your customers to buying >> they transform people into passive beings..

    Great job by videographers, but the producer had to choose different topic.

    Helmuts

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