Vodafone has launched “The Kiss”, a global integrated campaign promoting Vodafone Red, which offers customers unlimited talk and text. The 1.30 commercial follows a boy and a girl from the moment of their first kiss through their life together, right through to old age. “Good things should last forever”.
The Kiss was developed at Grey London by executive creative director Nils Leonard, creative director Jonathan Marlow, head of planning Leo Rayman, working with Vodafone global brand director Barbara Haase and head of brand operations Mel Hopkins.
Media was handled by OMD.
Editor was Sam Rice-Edwards at The Assembly Rooms.
Visual effects were produced at MPC, London, by VFX producer Paul Branch, VFX supervisor Kamen Markov, colorist Jean Clement Soret.
Audio post-production was done at Factory. Music is “Walk” by Italian composer Ludovico Einaudi, from his album, “In a Time Lapse”.